Welcome to my personal blog , where i will be sharing idea and views on various topics trying to show the authentic me with authentic thought , hoping that this will help readers ( that prefers to call my guests )
Let’s talk about Red Bull
Far from being a simple energy drink or a simple range of beverages, Red Bull represents one of the highest levels of the relationship between consumers and the brand.
Red Bull is a lifestyle phenomenon, reaching different segments at once, which, instead of separating them, simply unites them into a large group that is heterogeneous in its composition but strangely homogeneous in its habits, reactions, and aspirations.
The company’s strategy is based on a strong association between the brand and engaging activities. This reinforces consumer ownership, which clings to the unique character of its brand, ultimately embodied by this energy drink.
The visual identity of the Red Bull brand, characterized by its logo with the bulls fighting, directly conveys the message that is focused mainly on audacity, courage, adrenaline and surpassing oneself, and especially movement. This image is however contrasted with that used in the Red Bull commercials, where the characters, from simple drawings, are Mr. and Mrs. Everyone, in situations that are not usual, but from everyday life, accentuated by an unexpected outcome thanks to the wings that Red Bull gives. Hence a simple and not at all sophisticated language, emphasizing the accessibility of the brand and its products.
Red Bull’s general approach is focused on sponsorship, especially in extreme sports; where it shows that people who have wings, people who push their limits, are people for whom Red Bull is intended, that’s why Red Bull accompanies them. Its contact with its consumers is experiential, whether for Formula 1, cultural events or even the sponsorship of football teams that play the role of championship disruptors and are not afraid to challenge the big ones, in a REDBULL spirit. This allows a unique bond that strengthens loyalty despite all the corollaries that are attributed to energy drinks, aimed at reducing or even eliminating their consumption. This combination really makes Red Bull uniques and differentiate it from its competitors , that are more perceived like producer of energy drinks , but are not able to provide the experience that Red Bull brings to its consumer . We might like and consume other energy drinks , but there is only one Red Bull.